The Social Media Shift: Why Connection Beats Perfection for Salon Success
Perfect grids don’t build loyal clients - real connections do. In Salonpreneur Magazine’s October issue, Ella Wilson-Ferry dives into the changing face of social media marketing and why authenticity is the new aesthetic.
Ella shares why obsessing over polished posts can actually distance you from your audience and offers a refreshing alternative: showing up as yourself. With simple, practical advice, she teaches salon & wellness professionals how to use storytelling, interaction, and purpose-led content to strengthen community and trust.
If you’ve ever felt drained by the pressure to “perform” online, this column will remind you that people buy people - not perfection.
