Inclusive Beauty Starts Here: How to Serve Every Skin Tone with Confidence
True inclusivity goes beyond slogans, it’s about skill, education, and intention. In her Salonpreneur Magazine column, educator and beauty professional Kim Ford explains what real inclusion looks like inside treatment rooms.
From understanding the physiology of different skin tones to using diverse imagery and language in your marketing, Kim helps professionals move from “wanting to be inclusive” to actually being equipped to deliver it.
She challenges educators and practitioners alike to assess where gaps still exist in training, and provides actionable advice to help salon owners serve all clients confidently and respectfully.
If you want your business to represent every tone, texture, and type authentically, this is your essential starting point.
