The Front Desk Is Dead: Rethinking the Salon Receptionist Role for 2025
As technology and client expectations evolve, the traditional salon receptionist role is becoming obsolete - but that doesn’t mean customer service should be. In his thought-provoking Salonpreneur Magazine column, Phil Jackson challenges owners to reimagine the “front desk” for a new era of client experience.
Phil explores how automation, digital booking systems, and hybrid working models are reshaping how salons operate. He offers smart, practical advice on redistributing reception responsibilities across teams, improving client communication, and ensuring that every touchpoint, online and offline, feels personal.
This is a must-read for salon leaders ready to modernise their customer journey and free up valuable time and resources without losing the human touch.
