
Sue Davies - Visibility Isn’t Vanity: How to Show Up Authentically in Your Salon Business
Feeling awkward about showing up online? You’re not alone. Salonpreneur Editorial Director and mentor Sue Davies shares why visibility isn’t about vanity — it’s about being findable, trustworthy, and connected.
In this empowering column, Sue explores the hidden fears that keep many salon owners and solo professionals from stepping into the spotlight. From social comparison to the overwhelm of social media algorithms, she offers mindset shifts and practical visibility strategies to help you show up confidently — in your own way.
If you’ve ever felt that marketing yourself feels “too much”, this feature will help you reframe visibility as a professional responsibility, not self-promotion.